Case Study: Adidas – The Full Value of Mobile

– YouTube

Being locally relevant is key for any brick and mortar business, and adidas worked with its agency iProspect to leverage mobile’s power to reach local customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales.

THE GOALS

  • Drive sales to adidas brick and mortar stores
  • Assign a value for mobile to in-store conversions
  • Prove that mobile brings incremental value to the business

THE APPROACH

  • Leveraged location extension formats
  • Developed an innovative value-assignment model for mobile to in-store conversions

THE RESULTS

  • Determined a 20% conversion rate from mobile store locator to in-store visits
  • Proved that mobile ROI brought a 680% incremental increase in ROI
  • Set the stage for further mobile advertising investments

IsmetBalihodzic @IsmetBalihodzic

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